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You've Only Got 24 Hours Robert
When you learn something new, you've got just 24 hours to use it or lose it.
24 hours until you forget most of what you read, most of what you learned, and most of what could have made or saved you time or money.
24 hours isn't much time, is it?
But if you implement what you learned within that 24 hour time period, it's yours for life.
You not only know that information, you OWN it. It's a part of you – something you can call on anytime you need it again.
So as you read this weeks's edition, or when you watch the webinar tomorrow ask yourself:
Can I implement this within 24 hours?
Can I use this information right now?
If the answer is yes, then stop reading and go do it.
And it'll be yours for life.
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A Magic Key
On Email Subject Lines
Two things here: First, did you know one of the subject lines with the highest open rate is, "Hey"?
That's right. Of course, now that we've told you that, everyone will start using it and it's effectiveness will go down.
But if we can figure out what makes "Hey" so powerful, we might be able to duplicate its success with other subject lines.
Notice that it's extremely short so it's bound to capture attention. And it's also something one friend might write to another.
So what one word subject lines can you think of that would get high open rates?
Do they sound personal, like they're from a friend? Even better.
My second note on subject lines is this:
I don't know if it's true in other email programs, but in Gmail if you use a whole string of === or *** as your email's first line, then nothing will be visible to the recipient except the subject line until they open the email.
This means that your first sentence in your email is hidden and all they see is white space.
Why does this matter?
Because when your recipients have a whole stack of new emails to open and yours is the only one with white space after the subject line, your email will stand apart from the others.
What to do if your information product didnt sell?
Hey, it happens. You spend hours creating a product and only sell a few copies. Guess what? That's okay, for two reasons.
First, you've now got more experience creating products.
Second, and this is the big reason – you can re-purpose the content.
Maybe it didn't sell as a $27 product, but can you turn it into a Kindle book and sell a few copies a day? "But I'll only make $5-$10 bucks a day on Kindle." Yeah, multiply that by 365 days and tell me if it's worth it.
You can re-purpose it into list building material, email autoresponder series and so forth.
You can rename it and re-market it, because odds are you didn't do a very good job the first time because you're still learning.
You can use it as a free bonus to sell more of your next product.
You can repackage it – if it's audio, add video.
If it's video, add a pdf.
You can sell rights to it.
You can sell an entire website and sales funnel based around it, and so forth.
You now have an asset.
And even if it didn't sell very well in its first incarnation, there are plenty of things you can do to still make money from it.
My Blogs Feel free to comment
and call me an idiot!
And Finally turn the tables and give yourself a head start by NOT doing the following:
Focusing on the things we cannot control
It's like the weather:
Everyone talks about it, but no one does anything about it.
Obviously because we can't do anything about it.
We can't control the weather, but we can certainly control where we live.
Hate the snow of the north? Move south.
Don't like the summer heat? Move to the coast.
It's the same way in your online business...
If you simply focus on those things you can control and stop wasting time on the things you cannot control, you will be happier and more productive.
Getting what you want out of life is all about controlling what you can and using it to your own advantage.
Forget the things you cannot control and focus on those things that are within your power to control.
You'll find you have less stress and more success.
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